ALL WORK / BAND AID: TV SPOTS + CAMPAIGN

We created a character-driven campaign in partnership with Hero Collective that creatively aligned BAND-AID® OURTONE™ product attributes with the resilient spirit that defines Black people and their pursuit of progress, equity, and equality. Recognition and representation in the Black community matters – and the BAND-AID® OURTONE™ campaign highlighted this by elevating the achievements and contributions of Black people in society, showcasing the stories of Black luminaries who have broken barriers and never let the hurt hold them back in their pursuit of Black excellence.

PHOTOGRAPHY

Created for the Black community and BIPOC audiences and leveraging the strengths of Black creatives (directors, photographers, stylists, DPs, writers, designers), working alongside BIPOC producers, account executives, strategists, influencers, partners, and vendors, we built a brand identity and a campaign that stood out, not just because it was stunning and stimulating but because now it stood for something beyond a BAND-AID®. It illustrated the power of what is possible when Black people are given their time to shine.