Toyota “The Story of Diana”

Produced by ASI Studios (Univision) for Toyota

Executive Creative Director + Director: A.F. Cortés

Diana Iracheta is an engineer, mentor, and STEM advocate redefining what leadership looks like in her community.

Set in Chicago, this short film follows a day in her life — from classrooms to lab spaces — as she inspires a new generation of U.S. Hispanic youth to dream bigger. Her Toyota Prius becomes a quiet co-star: a hybrid symbol of progress, purpose, and personal style.

A story about movement — on the road and in the culture.