Honey Bunches of Oats

Produced by NEUPLOT for CIEN+ and Post Foods 
Director + ECD: A.F. Cortés  Director: Tom Dey

A series of commercials were created to connect Honey Bunches of Oats with Hispanic and general market audiences. The concept behind these spots was to craft charming 15-second films showcasing a Hispanic family and their two sons bonding over Honey Bunches of Oats. With a blend of humor and humanity, viewers were invited to join this family for a brief moment, sharing their laughter and love for each other and this irresistibly delicious cereal.