Owens Corning

Meet the Pinks  

A NEUPLOT production for Owens Corning

To reintroduce their Pink insulation to a new audience, we brought back a classic — with a twist.

“Meet the Pinks” is a colorful superhero squad inspired by retro cartoons, each representing a product strength: comfort, safety, sustainability, and smarts. Built for contractors and Gen X homeowners, the campaign made fiberglass fun — and wildly successful.

Result: 50x higher engagement, 3x follower growth, and a social revival powered by pink.