Shopping by Google

Gen Z Takes the Lead

A NEUPLOT production for Shadow and Google
Featuring Nia Sioux and Milo Manheim

In this back-to-school campaign, the student becomes the teacher. Gen Z takes center stage, flipping the classroom and schooling the rest of us on how to shop smart with Google.

We designed the campaign as a four-part “cheat-sheet” masterclass on back-to-school shopping — fast-paced, funny, and social-ready. Each video revealed a new tip, encouraging engagement through comments and product giveaways.

The result: a vibrant, stylized campaign that speaks Gen Z fluently and positions Google Shopping as the shortcut to the season’s must-haves.