Home / Commercials / Black Week
Black Week
Produced by NEUPLOT for Hero Collective
Director: A.F. Cortés ECD: Joe Anthony
We produced a series of films that highlighted some of the event's speakers and its founder, collectively referred to as 'the creative trust.' The overarching theme of these films was 'movement.' We aimed to create a sense of motion by integrating the camera into the storytelling process, choreographing a series of movements that emphasized the important aspects of the story. The camera played a role as a character, remaining in constant motion and connecting the actions of every character to the narrative. All movements were executed smoothly and deliberately, with the camera using techniques such as dolly and gimbal to choreograph its movements in sync with the members of the creative trust. Every film closed with an empty chair as a call to action for the audience.
