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Band-Aid
Produced by NEUPLOT for Hero Collective and Pfizer
Creative director + Producer: A.F. Cortés Director: Amandla Baraka ECD: John Frazier
Step into the lives of three extraordinary individuals—the ballerina, the basketball player, and the DJ—who are not only at the top of their respective games but are also the heart of OURTONE STORIES, where success intersects with soul.
OURTONE STORIES goes beyond the surface to uncover the beating hearts behind their triumphs. Through three films, we delve into the moments just before showtime, offering a glimpse into the minds of these professionals at the pinnacle of their careers. Featuring soloist ballerina Michaela DePrince, iconic DJ and producer D-NICE, and WNBA superstar Candace Parker, each film captures the essence of dedication, passion, and perseverance.
Photography
Created for the Black community and BIPOC audiences and leveraging the strengths of Black creatives (directors, photographers, stylists, DPs, writers, designers), working alongside BIPOC producers, account executives, strategists, influencers, partners, and vendors, we built a brand identity and a campaign that stood out, not just because it was stunning and stimulating but because now it stood for something beyond a BAND-AID®. It illustrated the power of what is possible when Black people are given their time to shine.
